Centre for Leadership and Volunteer Work

Developing Volunteering and Charity at HSE University

Course of Mediavolunteering

The Center for Leadership and Volunteer Work provides a unique media volunteering training for all HSE students!

As a result of the course, you will gain comprehensive knowledge about the sphere of volunteering and charity, will obtain skills in writing and editing texts, creating content, as well as organizing photo and video shoots to promote social projects.

Course format: hybrid (online and face-to-face formats)
Course platform: SmartLMS
Course duration: 2 months

Our course is

• 305 graduates of the course (those who have completed their studies)

• more than 500 students who participate in the course

• 21 experts and speakers from creative industries and NPOs

• 30 social partners of the project: NPOs, museums, CSR departments of companies that offered their cases to students

• 27 tutors and mentors (students and staff) in total

• 16 online lessons in 3 course blocks: "General", "Texts and Social Networks", "Production and Shooting"

• more than 200 publications about the course: about its realisation, results, including posts created by media volunteers-graduates of the course

We are opening registration for the current training!

  • Duration of the course: October, 1st — November, 30th (with a break for the session)
  • General onboarding for course participants: September, 30th
  • Registration deadline: September, 25th
  • Cases from NPOs-partners: distribution in December, teamwork starts on January, 15th

Registration

The Course is available for HSE students who

  • are from different faculties, programs, and campuses but who are interested in media, volunteering, and charity
  • want to improve their skills in creating media content and working with social networks
  • are ready to become members of the media teams of the Center for Leadership and Volunteer Work and the project "Cyrillitsa" after the course, or members of many other university projects
  • are ready to work with socially oriented tasks of partners from non-profit organizations

The Course Program

  • General block

    During this part of the Course, you will complete 3 lessons, as well as several tests and one assignment:

    • Basics of volunteering and charity
    • An introduction to modern media consumption
    • The first steps of a media project: goal setting, competitor analysis

    Based on the results of the block and your application, you will be able to choose a further development track for the course.

  • Blocks "Texts and Social Networks" or "Production and Shooting"

    After completing the general block, you choose one of the two tracks. Each of them provides working with tutors, as well as performing tests and assignments.

    "Texts and Social Networks"

    • Creation of journalistic texts
    • Media fact-checking
    • The logic of text creation and composition
    •  Storytelling in media
    •  Creating texts for social media
    •  Features of texts for NPOs

    "Production and filming"

    • Dramaturgy of content
    • Producing socio-cultural projects
    • Video reportage
    • Filming people
    • Basic installation skills
    •  nstallation and operating rules for the mounting table
    • Photography skills

  • Face-to-face workshops with experts, elective meetings and exchange of experience

    The online part of the course is complemented by face-to-face meetings with experts from the media sphere, as well as thematic elective meetings for full immersion in learning. Attending these meetings is optional, but it's a cool opportunity to network with like-minded people.

  • Work on the final media project

    Based on the results of the course, we will select active participants who will be invited to develop a final media project for one of the NPOs. Together with the support of experts, tutors and representatives of the NPOs themselves, you will have the opportunity to work on a real media case.

  • Presentation of the final project and reflection of learning

    Students who complete the final case present it to customers, set common goals for finalizing and transferring the product to NPOs, and agree on common projects.

    All course participants reflect on their experiences with mentors and choose a further path of development.

Why should you enter the Course?

Community

An opportunity to join a warm community of like-minded people motivated for social change

Team

The opportunity to join the media teams of the Center for Leadership and Volunteer Work, the project "Cyrillitsa"

Feedback

Getting feedback on homework and the final project from tutors and experienced mentors

Experience

Tutor support during the course: answers to all questions and feedback on all tasks

Practice

Solving practical cases from Russia's leading NPOs: an opportunity to work with experts in the sphere of charity

Experts

More than 15 cool experts: work with their support both online and face-to-face

Experts of the online part of the Course

Anna Martynenko

The Head of the Center for Leadersip and Volunteer Work

Mikhail Zelentsov

Associate Professor at the HSE Institute of Media, Creative Director of the bachelor's program "Modern Journalism"

Samsonova Elena Yurievna

PR-director of the foundation "Druzya"

Sergey Pavlov

Director of the Media Center of the HSE Faculty of Creative Industries

Beskromny Dmitry Vladimirovich

Founder of the bQ-Group agency, head of the previous seasons of TopBLOG, lecturer, expert in integrated marketing communications and new media

Dubovitsky Savva Eduardovich

Operator of the Media Center of the HSE Faculty of Creative Industries

Suleikov Andrey Vladlenovich

Producer of the cyber-guide "Eto moya zemlya" at the Federal Center for Humanitarian Practices, writer, author and lecturer of the course "Constructor legend"

Курган Валерия Викторовна

The Head of the Center for Practice and Project Activities at the HSE Institute of Media, Producer of the Directorate of Special Projects of Perviy Channel

Мельников Павел Евгеньевич

The Head of the project "Higher School of News" at the HSE Faculty of Creative Industries

Глушенкова Алиса Александровна

The Head of the Marketing and Advertising Department at the HSE Institute of Media, digital marketer, creator, speaker of educational forums and conferences

Захаров Петр Александрович

Art Director of Media "Extra" at HSE

 

What will be after the Course?

Path 01:

Working on your own projects and self-development

By acquiring and developing media skills after the course, you will be able to promote your personal social networks and projects or apply your knowledge to the development of student organizations and campus units.

Path 02:

Work in the projects of the Center for Leadership and Volunteer Work

After the course, active participants will have the opportunity to join the media teams of the Center for Leadership and Volunteer Work and the project "Cyrillitsa" without selection. The work in these teams goes through the Projects Fair and provides applied credits.

Path 03:

Working in partnering projects

The knowledge and skills gained during the course will be ideally useful in the work of other HSE media teams and in covering the activities of NPOs. Networking within the framework of the course will provide an opportunity to establish oneself with the center's partners: the editorial office of Extra, the HSE Student Initiatives Support Center and non-profit organizations that are looking for interns and new staff.

Contacts

Anna Martynenko

The Head of the Center for Leadership and Volunteer Work

amartynenko@hse.ru, TG: @annaelwow

The Course was made along with the HSE Faculty of Creative Industries